A digital marketing strategy is a set of planned actions performed online to reach specific business goals. In simple terms, this means performing consistent actions at the right time via the most suitable online channels to increase revenue and improve relationships with your audience.
Social media marketing, SEO and email marketing are three of the top digital marketing platforms business marketers use. The top marketing automation tools used for digital marketing include HubSpot, Marketo and Salesforce.
The four main types of digital marketing are: Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, Social Media Marketing, and Content Marketing.
